I love the simple black packaging with a cute Kate signature and the infamous Rimmel crown. I think it's fairly sleek for a drugstore lippie case! I LOVE this shade. When I have previously perused the collection it has mainly featured darks and nudes, but this new addition is going to be a firm favourite with a lot of us I feel!! Its a beauutiful coral pink, not dissimilar to Mac Costa Chic.
|Rimmel Kate Moss 'Lasting Finish' in 16|
It's sad that this shade is named '16' as it really doesn't do justice to the formula, colour and longevity of the formula. It's like its just been shelved with all the other '009' '12' etc dull crappy drugstore things that we have to wade through to find gems like this one!!
It claims to be a lasting finish and I have to agree, it goes on smoothly but has a semi-matte finish that lasts for so long. You definitely need to have moisturised / exfoliated, whatever you need to do as the matte-ness and opacity of this shade will show up chapped lips terribly.
All in all I'm sure you can tell that I love this and it will be a firm favourite for the summer! Now that I am pleased with the formula of this collection I would love to pick up a few more ... maybe a nude?